Terence Chung (FRUU)
Award: August's Shell LiveWIRE Smarter Future Award
Terence Chung is a cosmetic science technician at the London College of Fashion and founder of British start-up FRUU – a natural cosmetics business that is also tackling food waste.
Terence’s new range of skincare products is derived from fruit bi-products – a big contributor to landfills worldwide. According to WRAP (Waste and Resources Action Programme), the UK wastes the equivalent of £150 million worth of fruit juice and smoothies each year.1
While the introduction of fruit ingredients into skincare products isn’t new, Terence explains that the use of fruit bi-product is novel for the cosmetics industry. “During my research I found that although there are cosmetic brands sourcing natural ingredients, they aren’t always sustainable. The ingredients typically used are the primary product of crops, whereas we are only sourcing by-products, or secondary products, to help reduce the impact on landfills,” says Terence.
“We also found that these companies are often only using a small percentage of sustainable ingredients. At FRUU we are trying to use as much recycled material as possible in each of our products.”
Terence is currently selling a range of fruit-derived lip balms through FRUU’s website and at selected ethical markets throughout the UK, but he is planning to develop additional product ranges with the help of funding from the Shell LiveWIRE Smarter Future Award.
Terence Chung of FRUU.
Elevator Pitch Video
You can watch FRUU's elevator pitch video again in the video player in the top right-hand corner of this page.