Daniel Valdur Eha (Pure Pet Food) - 2013 Finalist
Entrepreneur: Daniel Valdur Eha
Business: Pure Pet Food
Pure Pet Food offers a pioneering approach to the premium dog food market. The business manufactures a dehydrated dog food which preserves its ingredients without the need for the harsh cooking processes involved in the production of commercial dry and wet foods, creating a food product with the same nutrients and goodness found in raw and homemade foods. As dog owners become more educated on what is actually in commercial foods and how they are made, many are turning to raw and home-cooked meals due to a lack of commercial options. Pure Pet Food takes away the inconvenience, health risks, and costs that raw feeding and home-cooking can bring, whilst providing a healthier alternative.
Daniel Valdur Eha and Matthew Cockroft of Pure Pet Food
You can follow Pure Pet Food on Twitter @PurePetFood or on facebook.
Elevator Pitch Video
You can watch Daniel's elevator pitch video again in the video player in the top right-hand corner of this page.