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johnag johnag is offline
Join Date: Aug 2016
Posts: 1
Mistakes To Avoid When Naming Your Business

Naming a business is a lot like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. If it's off, even just a bit, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing a name for your new business is vitally important, you're right. With 18 years experience in the naming and branding business, I've witnessed the good, the bad and the really bad. To help you get off to a good start, read on to discover the top 8 mistakes I've found people make when it comes to choosing a name for their business.

Mistake #1: Getting the "committee" involved in your decision.
We live in a democratic society, and it seems like the right thing to do--to involve everyone (your friends, family, employees and clients) in an important decision. This approach, however, presents a few problems. The first and most obvious fact is that you'll end up choosing only one name, so you risk alienating the very people you're trying to involve. Second, you often end up with a consensus decision, which results in a very safe, very vanilla name. A better method is to involve only the key decision-makers--the fewer the better--and select only the people you feel have the company's best interests at heart. The need for personal recognition can skew results, so you'll be best served by those who can park their egos at the door. Also make sure you have some right-brain types in the mix. Get too many left brains on board, and your name will most likely end up too literal and descriptive.
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SamanthaNguyen SamanthaNguyen is offline
Join Date: Aug 2016
Posts: 1
Mistakes To Avoid When Naming Your Business

You are absolutely right about that. I asked a friend who has set up several businesses the other day how he choose the names for his businesses/websites and he gave me the follow advice

1. Don't involve too many people.
2. Don't procrastinate.
3. Go with your gut feeling for what sound goods.

So I asked him how he choose the name for one of his property websites Property Pages Phuket and he advised it was named so that the name would leave little doubt about what it was about and because it was full of pages of property listings. He went on to explain if it had been called Phuket condo listings or villa listings then people would assume that it was too specialised towards one type of property type. You can see the site here

Look forward to reading your further naming tips

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maryannfarrugia maryannfarrugia is offline
Join Date: Sep 2016
Posts: 5
Name your business based on what your business is so that the branding will not be that hard. Also naming of business takes a lot of thinking and brainstorming.

Maryann Farrugia Google+
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