Luke Jefferson (Scratchface)
Entrepreneur: Luke Jefferson
Scratchface develop accessibility software, called 'Huetility', to help colourblind people better perceive, understand and interact with colour. The software integrates state-of-the-art image-processing techniques and models of colour vision to perform helpful tasks.
A screenshot of the Huetility app.
For example, their adaptation algorithm recolours content, e.g. a coloured Web page or photograph, for each individual colourblind viewer; there are different types of colourblindness ranging from almost normal vision to complete colourblindness. Huetility enhances the colour contrast in content for colourblind viewers so that is comparable to the original version as viewed by a normal sighted person.
Elevator Pitch Video
You can watch Luke's elevator pitch video again in the video player in the top right hand corner of this page.