Viviane Jaeger (Squid London)
Entrepreneurs: Viviane Jaeger and Emma-Jayne Parkes
Business: Squid London
Squid London is a forward thinking designer duo consisting of Emma-Jayne Parkes and Viviane Jaeger. Set up after they finished university, Squid London designs, makes and sell a range of unique umbrellas.
A customer poses with the London skyline version umbrella by Squid London.
Imagine you are walking down the street, it starts to rain and your ordinary black umbrella interacts and changes colour in the rain, creating a walking piece of art - called a ‘wearable piece of art’ by Time Out New York. The inspiration came from Jackson Pollock who dripped and splashed paint onto white canvases creating a spectacle of colours.
You can follow SquidLondon on Twitter @SquidLondon
Elevator Pitch Video
You can watch Squid London's winning elevator pitch video again in the video player in the top right hand corner of this page.