Ruth Ferguson (Olga Olsson)
Entrepreneur: Ruth Ferguson
Business: Olga Olsson
Olga Olsson is bohemian, sexy and contemporary, creating products that are personal and unique; products that enhance diversity, celebrate traditions, build communities, create meaningful employment and respect local environmental conditions. Inspired by the beauty and sophistication of nature, together with the dynamism and creativity of urban life, the business rejects the global uniform of ‘fast fashion’.
The Natalie Sugar bikini by Olga Olsson.
Designer Ruth Ferguson named the brand after her grandmother Olga, her muse and inspiration. Olga had two very outstanding qualities - glamour and compassion, which is reflected in the brand and shows that style and substance are not mutually exclusive.
Elevator Pitch Video
You can watch Ruth's winning elevator pitch video again in the video player in the top right hand corner of this page.