Rombout Frieling (FarmRoast)
Entrepreneur: Rombout Frieling
Of the £3 spent on a 250-gram pack of coffee in the supermarket, less than 30p flows back to the farmers who devote the most time to growing this coffee. In order to do the farmers more justice, Rombout Frieling has developed a technology that allows farmers in Africa to directly sell to consumers.
Rombout Frieling of FarmRoast.
This way, FarmRoast can bring a superior coffee experience to the consumer and create a business model based on green coffee beans that come directly from developing world farmers, bypassing two steps in the distribution chain.
Elevator Pitch Video
You can watch Rombout's winning elevator pitch video again in the video player in the top right hand corner of this page.