Al Whitworth (Shetland Market)
Entrepreneur: Al Whitworth
Business: Shetland Market
Location: Shetland Isles, Scotland
In May 2010 Al launched a new innovative website called Shetland Market. The site is a new type of online shop allowing local businesses to list their products and sell through the site, only paying a small commission fee if products sell. Being part of the website gives them the customer base of a large, trusted website which will be also be advertised in local and tourist publications. Shetland Market will also mean businesses can sell their products year round, increasing re-orders from tourists etc., as many currently rely on summer tourism and events.
Al Whitworth of Sheltand Market.
The site aims to increase awareness of products available locally in Shetland and encourage people to buy locally rather than shop elsewhere. The Shetland economy is struggling to attract tourists and encourage young people to stay, and Shetland Market will help to promote local businesses and give them a better chance of survival against the high street giants such as Tesco, who are having a very damaging effect on local shops.
You can follow Shetland Market on Twitter @ShetlandMarket
Elevator Pitch Video
You can watch Al's winning elevator pitch video again by using the video player in the top right hand corner of this page.