ROCKTAILS is a premium 8-12% ABV (Alcohol By Volume), frozen, pre-mixed cocktail, sold in a box of individual 200 ml liquid ‘pods’ in 3 different flavours. The product will be available to buy online and in supermarkets. It will be sold ambient (i.e. room temperature), the consumer will store ROCKTAILS in the freezer until it is ready to serve. The consistency will be that of crushed ice.
Helen McAvoy and Naomi Kibble of KiiBS
ROCKTAILS provides simple convenience, allowing consumers to recreate the cocktail experience in their homes with minimal effort, cost and mess. The 'pods' ROCKTAILS will be packaged in are recyclable pouches, which are the most sustainable type of packaging available in the beverage industry today.
Sam Etherington won a Shell LiveWIRE Grand Ideas Award in 2014, for his business Aqua Power Technologies, before going on to be shortlisted for the 2014 Shell LiveWIRE Young Entrepreneur of the Year Award, where he won the £5,000 Future Impact Award.
Shell last night awarded a total of £180,000 of equity free funding to Carlton Cummins from Aceleron and Upside Energy as the national winners of Shell Springboard and Shell LiveWIRE. With a total of £440,000 in funding available in 2017, the programmes are designed to recognise and reward the most innovative UK low-carbon businesses and the most inspirational young sustainability entrepreneurs.