Claire Hepburn (Claire Hepburn Design)
Entrepreneur: Claire Hepburn
Business: Claire Hepburn Design
Claire makes contemporary ironwork using a mixture of blacksmithing and metal manipulation. Her product range at present concentrates on gardenware, gates and fences, and she is working on expanding her range to include other iron items. Claire likes to take an ordinary and traditional iron product and make it contemporary through incorporating illustrations of the natural world. The gates and fences are made up of contemporary flowers, all based on her own illustrations.
Claire Hepburn's designer contemporary ironwork.
Claire is currently making her work on a commission basis, each piece being unique. She markets her products through craft fairs and advertising. Claire's long-term goal for the business is to mass-produce her products so that her range is more affordable and is sold on a larger scale. This will involve establishing links with manufacturing companies and with retailers in order to generate sales. This will makes the business sustainable over the long-term, with outsourced production, distribution and sales.
You can follow Claire on Twitter @Clairehepburnuk
Elevator Pitch Video
You can watch Claire's winning elevator pitch video again by using the video player in the top right hand corner of this page.