Hermione Taylor (The DoNation)
Entrepreneur: Hermione Taylor
Business: The DoNation
The DoNation is an online sponsorship platform that replaces cash with action. Anyone can use the site to raise sponsorship for a challenge (eg. a marathon) or gifts (eg. wedding presents), but instead of asking for money they ask for action, specifically environmental action.
Hermione Taylor of The DoNation
The website lists a broad selection of DoActions that sponsors can choose from, from cycling to work to changing electricity supplier. The built-in carbon calculator tells them how much CO2 this will save, their pledge is then listed on their friends sponsorship page. After two months the sponsor returns to confirm how they got on.
The DoNation website provides information on each of these DoActions, helping users to complete them successfully. The business will recommend appropriate supporting products and services (e.g. bike retailers and green energy providers) to make it even easier for them to complete their pledge.
You can follow The DoNation on Twitter @The_DoNation
Elevator Pitch Video
You can watch Hermiones winning elevator pitch video again in the video player in the top right hand corner of this page.