Nikki Hesford (Made in Preston)
Entrepreneur: Nikki Hesford
Business: Made in Preston
Made in Preston (previously known as the Big Bra Bar) is a one-stop-shop for women with bigger boobs. At present there is nothing like it in the world – the business retails sexy lingerie, functional lingerie, swimwear, maternity wear, shirts, dresses, nursing bras and accessories. Its tagline ‘For Everything the Big Busted Woman Could Need’ is the essence of the business.
Nikki Hesford of Made in Preston
Made in Preston closest competitors are Bravissimo (though they only sell their own brands which are marketed towards the 35-55 year old customer) and Figleaves.com (which is a lingerie website for the fuller figure but they do not sell any form of clothing or accessories). Not only is the concept unique, but the business has gone to great lengths to hunt down unheard of D+ cup brands; where every other D+ website stocks Freya, Panache and Elomi, the business has dismissed these in favour of start-up or foreign brands such as Krisline, Ewa Michelak, Slinky Dip, Cheeky Beach and Allegro (Polish, American or brands in their first season).
Elevator Pitch Video
Shortly, you will be able to watch Nikki's winning elevator pitch video again in the video player in the top right hand corner of this page.