1995 - Paul Ephremsen and Paul Soanes (iD Live Brand Experience)
The 1995 Shell LiveWIRE Young Entrepreneur of the Year Award (London) was won by Paul Ephremsen and Paul Soanes and their business iD Live Brand Experience.
A simple idea is very often the seed that allows a business to grow into something far more complex and that is certainly the case for iD Live Brand Experience.
The provision of staff for promotions, in-store demonstrations and roadshows was the seed, and now iD Live Brand Experience offers a full in-house service to create memorable experiential marketing campaigns for their clients.
Paul Ephremsen of iD Live Brand Experience
Paul Ephremsen and Paul Soanes met as business students. While working for promotions agencies they realised consumer sampling presented a viable market opportunity. With just £2,000 in the bank, a desk and one telephone, iD Live Brand Experience was born. 13 years on and the iD Group has gone from an annual turnover of £70,000 to a projected annual turnover of £15 million, with three businesses employing over 70 head office staff. In 2003, the company also won the Shell Livewire Significant Progress Award.
The success of iD Live Brand Experience to date is obvious, they are the 2nd largest experiential marketing agency in the UK and have clear aspirations to become the UK’s leading agency in this sector.
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