Paula Fox (PonyoSquid Ski Apparel) - 2014 Finalist
Entrepreneur: Paula Fox
Business: PonyoSquid Ski Apparel
PonyoSquid is a ski wear brand created to promote sport safety through visibility using a colour-coded concept which identifies the ability level of a skier. PonyoSquid’s colour coded concept directly corresponds with the level of a ski run (i.e. green for beginners, blue for amateurs and red for advanced skiers). Inspired by car fog lights PonyoSquid have integrated various lighting techniques which are also useful for night skiing safety. Their automated, solar powered light technology activates as soon as visibility is diminished, though it also has a manual button in the cuff. Additionally, the lights have different static or flash frequencies to show when a skier is in distress or if there is an upcoming hazard.
Paula Fox of PonyoSquid.
Elevator Pitch Video
You can watch Paula's elevator pitch video again in the video player in the top right-hand corner of this page.