The Elevator Pitch
The term ‘elevator pitch’ is used to describe the overview or presentation that an entrepreneur might give to describe their business, products or services to an investor or business angel.
As the name suggests, the pitch is usually delivered in the time it would take to ride an elevator (anything from 30 seconds to 2 minutes) and is used to help an investor weed out bad ideas.
An elevator pitch is usually done face to face, although can sometimes be done in writing or by video submission.
Part of the judging process for the £5,000 Shell LiveWIRE Smarter Future Programme involves those who have been shortlisted being asked to submit a one minute elevator pitch video so that other Shell LiveWIRE members can vote on their favourite and help choose the winners. For tips, you can also refer to our video on how to do an elevator pitch.
Elevator Pitch Examples
For inspiration on how to do an elevator pitch for your business idea, take a look at some of the videos by former Shell LiveWIRE Grand Ideas Awards winners in our Video Lounge at: www.shell-livewire.org/video-lounge/?category=awards.