Cold calling is the most common and generally most effective way of developing sales and is especially successful if the necessary pre-planning takes place. A clear idea of who and where the best potential buyers are located is a must.
To ensure maximum selling time, that is the time you are in a direct face to face meeting with a potential customer, a degree of pre-call planning will, for the vast majority of businesses, not only be beneficial and cost effective, but also essential.
Of course the most important part of the whole operation is the personal sales call where you make your presentation and aim to clinch the sale there and then. The earlier the start, the more calls you can make and the greater sales you are likely to obtain. If you knock on 100 doors you will sell more than the person who knocks on 50 - an obvious point but it is surprising how many sales people do not apply the percentage rule. Similarly, morning calls have proved to be more successful than those made in the afternoon.
Note: If you wish to do cold calling via the telephone, then you should check that the businesses you have chosen to ring are not registered with the Telephone Preference Service, as you could be financially penalised.