News | Alex Bond Wins September's Shell LiveWIRE Smarter Future Award!
01 November 2016
Alex Bond won September’s Shell LiveWIRE Smarter Future Award for his business, Fresh Check.
Fresh Check has developed a chemical that changes from blue to orange in the presence of bacteria, allowing users to identify areas that are dangerously contaminated. This has been incorporated into a label that sits inside food packaging which changes colour when food has actually spoiled. 1.3 billion tonnes of food is wasted around the world each year; one of the major causes of this wastage is the disposal of food that is still fit for consumption, despite what is indicated on the use-by date. The Fresh Check smart label provides a direct readout of food quality by monitoring the level of bacteria present in food and changing colour from blue to orange when it reaches a dangerous level. The business has also developed a spray version that can allow people to confirm the cleanliness of surfaces where cleanliness is paramount.
Commiserations to Diana Florescu (TakeMeOut), Rebecca Sloan (Piddle Patch), Sylvia Sun (GreenRide Sharing), Andrea Valente (LEEV) who were shortlisted but did not win this time and are encouraged to reapply.
Sam Etherington won a Shell LiveWIRE Grand Ideas Award in 2014, for his business Aqua Power Technologies, before going on to be shortlisted for the 2014 Shell LiveWIRE Young Entrepreneur of the Year Award, where he won the £5,000 Future Impact Award.