News | Spotlight on March's Shell LiveWIRE Smarter Future Programme winner, Irina Fedorenko, co-founder of BubbleNut Wash
18 May 2017
Irina Fedorenko won March’s Shell LiveWIRE Smarter Future Award for her business, BubbleNut Wash.
sustainably produces natural detergents made of soapnuts (Sapindaceae berry) that provide a natural alternative to chemical-intensive products, thus decreasing the amount of harmful chemicals released into the environment and enabling the reuse of ‘grey water’. The business’ product allows grey water to be released straight into waterways without further treatment. Alternatively this water can be used as a garden fertilizer. The business is hoping to save at least 30 gallons of waste water a day in each UK household, whilst reducing the amount of phosphates released into UK rivers by 16%.
Irina Fedorenko of BubbleNut Wash
You can watch BubbleNut Wash's elevator pitch video again here