Site Map
- 01. First steps in market research
- 02. Market forces
- 03. Positioning your business
- 04. Researching your market
- 05. Planning your research
- 06. Developing the PR Programme (ii): Identifying the issues
- 06. Trends in Your Market
- 07. Finding relevant information
- 08. Survey methods
- 09. Competitor scans
- 10. Test marketing
- 11. Sales forecasting
- 12. Strengths and weaknesses
- 13. Useful tips for Market Research
- 14. Market Research Assignments
- About Shell LiveWIRE
- Downloads page
- Home
- News
- My Business Kit
- Awards
- Business Library
- Starting a Business
- Writing a business plan
- Finance and Funding
- Sales
- Customer Service
- e-commerce
- Exporting
- 01. Planning to Export (i)
- 02. Planning to Export (ii): Selecting your export opportunity
- 03. Planning to Export (iii): Choosing an export market
- 04. Planning to Export (iv): Researching the market
- 05. Planning to Export (v): Exploring your market entry options
- 06. Planning to Export (vi): The export marketing plan
- 07. Sales Quotations and Contracts (i)
- 08. Sales Quotations and Contracts (ii): Methods of payment
- 09. Sales Quotations and Contracts (iii): Completing the sales quotation
- 10. Market delivery methods
- Contracts
- INCOterms
- Language skills for business
- Negotiating globally
- Sales
- Sales letters
- Management
- Quality Management
- Sustainable Development
- Resource Management - Working with Suppliers
- Assessing your requirements
- 'Just In Time' supplies
- Additional areas to consider (suppliers)
- Choosing a supplier
- Contracts
- Finding Suppliers/Wholesalers
- Negotiation 1: Successful negotiation
- Negotiation 2: Approaches to negotiation
- Negotiation 3: Creative bargaining
- Negotiation 4: Relational influence and power
- Negotiation 5: Negotiating with integrity
- Negotiation 6: Negotiating globally
- Negotiation 7: Using an advocate
- Negotiation 8: Dealing with conflict
- Stock control and inventory
- Resource Management - Managing Resources
- Personnel
- Delegation and Staff Appraisal
- 01. Three main management tasks
- 02. Delegation
- 03. The delegation process (i)
- 04. The delegation process (ii): Useful behaviour before the delegation
- 05. The delegation process (iii): Useful behaviour during the delegation
- 06. The delegation process (iv): Useful behaviour after the delegation
- 07. The delegation process (v): Behaviours to look for in the delegatee
- 08. The delegation process (vi): What stops you in the delegation process?
- 09. Appraisals (i): What is appraisal?
- 10. Appraisals (ii): What use is appraisal?
- 11. Appraisals (iii): How often should you appraise?
- 12. Appraisals (iv): Who should appraise?
- 13. How to appraise
- 14. Feedback
- 15. What can go wrong with the appraisal process?
- 17. Assignments
- Developing People
- Managing Teams
- 01. Relationships
- 02. Team working (i): Why use teams?
- 03. Team working (ii): What is the purpose of your team?
- 04. Team working (iii): What sorts of processes are involved?
- 05. Team working (iv): Task and maintenance
- 06. Team working (v): Group dynamics
- 07. What can go wrong?
- 08. What can go wrong? (ii): Roles
- 09. What can go wrong? (iii): Informal group processes
- 10. What can go wrong? (iv): Hidden agendas
- 11. What can go wrong? (v): Conflicts
- 12. Team development
- 13. Useful tips
- 14. Managing Teams Assignments
- Recruitment and selection
- 01. Defining your requirements (i)
- 02. Defining your requirements (ii): Job analysis
- 03. Defining your requirements (iii): Job description
- 04. Defining your requirements (iv): Person specification
- 05. Defining your requirements (v): Do you really need to hire someone new?
- 06. Attracting applicants
- 07. Selection techniques
- 08. Interviewing (i)
- 09. Interviewing (ii): Who should interview?
- 10. Interviewing (iii): When to interview
- 11. Interviewing (iv): Pre-interview preparation
- 12. Interviewing (v): Interview questions
- 13. Interviewing (vi): Interview structure
- 14. Interviewing (vii): Horns or halo?
- 15. Interviewing (viii): Keeping people informed
- 16. Selecting the successful candidate
- 17. Recording and evaluating the process
- 18. Useful tips
- 19. Assignments
- Additional areas to consider
- Delegation and Staff Appraisal
- Information and Communication Technologies (ICT)
- Marketing and Promotion
- Advertising
- Conferences and Exhibitions
- Direct Mail
- Marketing Planning
- 01. Definition of marketing
- 02. Defining your market
- 03. Preparing a Marketing Plan (i)
- 04. Preparing a Marketing Plan (ii): Customer targeting and market positioning
- 05. Preparing a Marketing Plan (iii): Marketing objectives
- 06. Preparing a Marketing Plan (iv): Marketing mix - the 4Ps
- 07. Preparing a Marketing Plan (v): Action plan
- 08. Future developments
- 09. Useful tips
- 10. Assignments
- Corporate Identity
- Logos
- Naming your business
- Pricing strategies
- Public Relations (PR)
- Digital Marketing
- Data Protection
- Intellectual Property (IP)
- Inventions and Prototypes
- Shell LiveWIRE Case Studies
- Shell LiveWIRE Publications
- Skills & Training
- Workspace
- Discussion Forum
- Social Network
- Video Lounge
- Contact
- Login
- Logout
- Lost Your Password?
- Press and PR
- 01. The purpose of PR
- 02. PR versus Marketing
- 03. Delivery of PR
- 04. Preparing for PR
- 05. Developing the PR Programme (i): Defining the problem
- 06. Developing the PR Programme (ii): Identifying the issues
- 07. Developing the PR Programme (iii): Identifying the target audience
- 08. Developing the PR Programme (iv): Preparing key messages
- 09. Developing the PR Programme (v): Developing a master media list
- 10. Developing the PR Programme (vi): Establishing objectives
- 11. Developing Support Media materials
- 12. News Tools (i): An overview
- 13. News Tools (ii): The press release
- 14. News Tools (iii): Drafting a press release
- 15. News Tools (iv): Formatting a press release
- 16. News Tools (v): Issuing photography
- 17. News Tools (vi): Organising a photocall
- 18. News Tools (vii): Hosting a press event
- 19. News Tools (viii): Targeting specific journalists
- 20. News Tools (ix): Preparing the media distribution list
- 21. Evaluation techniques
- Privacy Policy
- Profile Edit
- Register
- Search Results
- Site Map
- SWOT analysis - Strengths, Weaknesses, Opportunities and Threats
- Terms and Conditions
- Test yourself! Appraisal
- Test yourself! Developing people
- Test yourself! Financial forecasting and planning
- Test yourself! How sustainable are you?
- Test yourself! Ordering goods in economic quantities
- Test yourself! Recruitment and selection
- Test yourself! What do you know about selling?
- Test yourself! What do you know about your market?
- Trading Standards
- Why do I need a Business Plan?
- William Parsons (Wares Design)
- Writing a Business Plan
- 01. The importance of planning and monitoring
- 02. Strategic thinking
- 03. Preparing the plan
- 04. Compiling the plan
- 05. Business plan contents: Summary
- 06. Business plan contents: The business
- 07. Business plan contents: Product or Service
- 08. Business plan contents: Market
- 09. Business plan contents: Marketing plan
- 10. Business plan contents: Management and organisation
- 11. Business plan contents: Break-even analysis
- 12. Business plan contents: Financial forecasts
- 13. Business plan contents: Financial requirements
- 14. Business plan contents: Appendices
- 15. Useful tips
- 16. Assignments
