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01. First steps in market research
02. Market forces
03. Positioning your business
04. Researching your market
05. Planning your research
06. Developing the PR Programme (ii): Identifying the issues
06. Trends in Your Market
07. Finding relevant information
08. Survey methods
09. Competitor scans
10. Test marketing
11. Sales forecasting
12. Strengths and weaknesses
13. Useful tips for Market Research
14. Market Research Assignments
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Business Library
Starting a Business
The Big Trip
Unlock Your Potential
What Type of Business?
Social Enterprise
Sole Trader
Partnership
Limited Liability Company
Co-operatives
Franchises
Limited Liability Partnership
Writing a business plan
Market Research
How Well Do You Know Your Market?
Do You Know Your Unique Selling Proposition (USP)?
Further support for business
Finance and Funding
Book Keeping
The cash book
The purchase ledger
The sales ledger
Useful tips
Tax and Legislation
Corporation Tax
Income Tax
Self Assessment
VAT - Value Added Tax
HMRC Tax Widget
Budgeting
Difference between Budget and Forecast
Presenting the information
Types of budgeting
Useful tips
Assignment
Top Tips for Surviving an Economic Downturn
Effective Credit Management
01. Credit management
02. Establishing creditworthiness
03. Credit control
04. Excuses for late and non-payment
05. Monitoring accounts
07. Debt recovery (i)
08. Debt recovery (ii): Legal action
09. Insolvency and liquidation
10. Useful tips
11. Assignments
Additional areas to consider
Financial Control
Achieving control
Banking for small business
Management information systems
Operating statement
Using the figures to keep control of your business
Financial Forecasting and Planning
Break-even analysis
Costing and pricing
Depreciation
Financial forecasts
Pricing strategies
Sensitivity analysis
Useful tips
VAT - Value Added Tax
Financing a Business
Banking for small business
Relative costs
The working capital cycle
Venture Capital
Understanding Financial Statements
01. Financial statements
02. Profit and loss account (P&L)
03. Balance sheet
04. Cashflow statements
05. Choosing appropriate objectives
Useful tips
VAT - Value Added Tax
Financial Action Planner (FAP)
Grants & Loans
Procurement
Sales
Customer Service
Contracts
Dealing with difficult situations
Defining service
Solving your customers problems - the SERVICE method
Useful tips
Who your customer really is
e-commerce
Customer satisfaction in e-commerce
Is e-commerce for you?
The first moves
Exporting
01. Planning to Export (i)
02. Planning to Export (ii): Selecting your export opportunity
03. Planning to Export (iii): Choosing an export market
04. Planning to Export (iv): Researching the market
05. Planning to Export (v): Exploring your market entry options
06. Planning to Export (vi): The export marketing plan
07. Sales Quotations and Contracts (i)
08. Sales Quotations and Contracts (ii): Methods of payment
09. Sales Quotations and Contracts (iii): Completing the sales quotation
10. Market delivery methods
Contracts
INCOterms
Language skills for business
Negotiating globally
Sales
Cold calling
Contracts
Face-to-face sales
Follow-up action
Naming your business
Prospecting for and generating leads
Sales preparation
Summary
Telephone sales
Top Sales Training Tips
What it is that people really buy
Your unique selling point (USP)
Sales letters
Management
Quality Management
What is quality?
Measuring Quality
Documentation of a policy for quality
Training employees to improve performance
Using work-based teams
Involving customers
Measuring and analysing waste and scrap
Collecting data
Using written task specifications
Calculating the cost of quality
Quality - Useful tips
Sustainable Development
What is sustainable development?
What does sustainable development mean to you?
Elements of Sustainable Development: Environment, Society and Economy
Conducting a basic SD audit
Planning to conserve energy
What can you do about sustainable development?
Resource Management - Working with Suppliers
Assessing your requirements
'Just In Time' supplies
Additional areas to consider (suppliers)
Choosing a supplier
Contracts
Finding Suppliers/Wholesalers
Negotiation 1: Successful negotiation
Negotiation 2: Approaches to negotiation
Negotiation 3: Creative bargaining
Negotiation 4: Relational influence and power
Negotiation 5: Negotiating with integrity
Negotiation 6: Negotiating globally
Negotiation 7: Using an advocate
Negotiation 8: Dealing with conflict
Stock control and inventory
Resource Management - Managing Resources
Stock control and inventory
Capacity planning
Linear programming
Useful tips
Personnel
Delegation and Staff Appraisal
01. Three main management tasks
02. Delegation
03. The delegation process (i)
04. The delegation process (ii): Useful behaviour before the delegation
05. The delegation process (iii): Useful behaviour during the delegation
06. The delegation process (iv): Useful behaviour after the delegation
07. The delegation process (v): Behaviours to look for in the delegatee
08. The delegation process (vi): What stops you in the delegation process?
09. Appraisals (i): What is appraisal?
10. Appraisals (ii): What use is appraisal?
11. Appraisals (iii): How often should you appraise?
12. Appraisals (iv): Who should appraise?
13. How to appraise
14. Feedback
15. What can go wrong with the appraisal process?
17. Assignments
Developing People
Key performance analysis
Blocks to development
Delivering development (i)
Delivering development (ii): Informal training
Delivering development (iii): One-to-one training
Delivering development (iv): Peer training
Delivering development (v): Group training
Evaluating the training
Useful tips
Managing Teams
01. Relationships
02. Team working (i): Why use teams?
03. Team working (ii): What is the purpose of your team?
04. Team working (iii): What sorts of processes are involved?
05. Team working (iv): Task and maintenance
06. Team working (v): Group dynamics
07. What can go wrong?
08. What can go wrong? (ii): Roles
09. What can go wrong? (iii): Informal group processes
10. What can go wrong? (iv): Hidden agendas
11. What can go wrong? (v): Conflicts
12. Team development
13. Useful tips
14. Managing Teams Assignments
Recruitment and selection
01. Defining your requirements (i)
02. Defining your requirements (ii): Job analysis
03. Defining your requirements (iii): Job description
04. Defining your requirements (iv): Person specification
05. Defining your requirements (v): Do you really need to hire someone new?
06. Attracting applicants
07. Selection techniques
08. Interviewing (i)
09. Interviewing (ii): Who should interview?
10. Interviewing (iii): When to interview
11. Interviewing (iv): Pre-interview preparation
12. Interviewing (v): Interview questions
13. Interviewing (vi): Interview structure
14. Interviewing (vii): Horns or halo?
15. Interviewing (viii): Keeping people informed
16. Selecting the successful candidate
17. Recording and evaluating the process
18. Useful tips
19. Assignments
Additional areas to consider
Information and Communication Technologies (ICT)
Computer Networks
Do you need a network?
Sizing a network
Choosing your computers
Essentials for Network Connection
Network effectiveness
Servers
Destructive problems
Connecting to the Internet
The Internet
What is the Internet?
What is the World Wide Web?
What is an Intranet?
Internet Service Providers (ISPs)
FTP & Security
How can the Internet help your business?
Access to information and expertise
Presence and marketing
Selling
Useful tips
Working from home
Marketing and Promotion
Advertising
Advertising budget
Print advertising
The AIDA formula
Conferences and Exhibitions
Direct Mail
Marketing Planning
01. Definition of marketing
02. Defining your market
03. Preparing a Marketing Plan (i)
04. Preparing a Marketing Plan (ii): Customer targeting and market positioning
05. Preparing a Marketing Plan (iii): Marketing objectives
06. Preparing a Marketing Plan (iv): Marketing mix - the 4Ps
07. Preparing a Marketing Plan (v): Action plan
08. Future developments
09. Useful tips
10. Assignments
Corporate Identity
Logos
Naming your business
Pricing strategies
Public Relations (PR)
Digital Marketing
Business Websites
Building a website
Domain names
How to Look Professional
Identifying the need for a website
Managing your website
Project Planning
Search Engines
Skills Audit
Useful tips
Web Hosting
Social Media
Using free Google resources to market your business
Using LinkedIn to market your business
Data Protection
Intellectual Property (IP)
Inventions and Prototypes
Shell LiveWIRE Case Studies
Jennifer Irvine (The Pure Package)
Tom Freeman (Mozzaman Media)
Dave Scotford (Red Monster Records)
Al-Karim Versi (A-Kar)
Andre Senyk (speckyfoureyes.com)
Christian Arno (Lingo24)
Marice Cumber (own-it.org)
Shell LiveWIRE Publications
LiveWIRE FAQs
Skills & Training
Workspace
01. Finding business premises
02. Types of premises available
03. Working from home
04. Appraising premises
05. Rent or buy?
06. Equipping premises
07. Insurance
08. Useful tips
09. Assignments
Discussion Forum
Social Network
Video Lounge
Contact
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Press and PR
01. The purpose of PR
02. PR versus Marketing
03. Delivery of PR
04. Preparing for PR
05. Developing the PR Programme (i): Defining the problem
06. Developing the PR Programme (ii): Identifying the issues
07. Developing the PR Programme (iii): Identifying the target audience
08. Developing the PR Programme (iv): Preparing key messages
09. Developing the PR Programme (v): Developing a master media list
10. Developing the PR Programme (vi): Establishing objectives
11. Developing Support Media materials
12. News Tools (i): An overview
13. News Tools (ii): The press release
14. News Tools (iii): Drafting a press release
15. News Tools (iv): Formatting a press release
16. News Tools (v): Issuing photography
17. News Tools (vi): Organising a photocall
18. News Tools (vii): Hosting a press event
19. News Tools (viii): Targeting specific journalists
20. News Tools (ix): Preparing the media distribution list
21. Evaluation techniques
Privacy Policy
Profile Edit
Register
Search Results
Site Map
SWOT analysis - Strengths, Weaknesses, Opportunities and Threats
Terms and Conditions
Test yourself! Appraisal
Test yourself! Developing people
Test yourself! Financial forecasting and planning
Test yourself! How sustainable are you?
Test yourself! Ordering goods in economic quantities
Test yourself! Recruitment and selection
Test yourself! What do you know about selling?
Test yourself! What do you know about your market?
Trading Standards
Why do I need a Business Plan?
The Importance of Planning
Purpose and Vision
Effective Planning
PEST analysis
Contracts
Monitoring and Review
Non-Disclosure Agreement
Scenario planning
Useful tips
William Parsons (Wares Design)
Writing a Business Plan
01. The importance of planning and monitoring
02. Strategic thinking
03. Preparing the plan
04. Compiling the plan
05. Business plan contents: Summary
06. Business plan contents: The business
07. Business plan contents: Product or Service
08. Business plan contents: Market
09. Business plan contents: Marketing plan
10. Business plan contents: Management and organisation
11. Business plan contents: Break-even analysis
12. Business plan contents: Financial forecasts
13. Business plan contents: Financial requirements
14. Business plan contents: Appendices
15. Useful tips
16. Assignments
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