In this video Joe Tager (Executive Assistant at Luke Johnson) talks about the common mistakes made by restaurant start-ups and offers some excellent tips in the areas of investment, the importance of PR, the value of social media to restaurant businesses, and much more; an absolute must-see for entrepreneurs looking to start up in the restaurant industry.
The The British Library Business & IP Centre is an invaluable resource for anyone thinking of starting up a business. The Centre offers free resources, support and advice to entrepreneurs in conjunction with partners who lend their expertise in the areas of funding, product development, IP, branding, and more. The Centre aims to help start-ups cultivate ideas and bring them to life.
In this short video, we talk about the steps you can take to ensure a successful and effective elevator pitch.
In this video, Neil Wilkins (Viper Marketing and Communications Group) talks about how you can become an effective, positive marketing leader.
Neil: In this session, we will look at effective marketing management. How do you become a more effective marketing manager?
The first point is you need to understand your strengths and weaknesses as a manager - so do a SWOT analysis. Look at the strengths, weaknesses, opportunities and threats that you face in your career.
The second thing you need to be doing is understanding your leadership style, because that will be the platform and the basis from which you can actually develop effective marketing management tools, techniques and approaches to engage with your team and the people that are important to you.
Communication is a very, very key factor here. Understand your communication style and also the style of your team and the people you need to communicate with, because you need to blend those styles depending on the time, the place and the sorts of challenges you're facing. Effective communication is right at the centre of effective marketing management. It's all about communicating your strategy, your goals, your desires and then making sure that, over time, you continue with that type of communication so things are consistent, people know where they stand and, doing that, you'll ensure that you get the committment from them to engage with them and keep control of your management processes. Communication is so vitally important in effective marketing management.
A lot of the most effective managers get good teams of people around them - they aren't necessarily technically experts in everything. And in many ways, a good marketing person doesn't actually have to be an expert in many things, but by putting together a really good team and keeping a very clear focus and communication on the types of roles, the types of things you're looking to deliver, you can actually make a huge difference to your organisation.
Sir Clive Woodward and the England rugby team is a very, very clear example of a manager putting together a team of experts around them, working toward a very, very clearly-defined goal and then using good interpersonal skills to get the best out of people. There are many other examples, but that's a particularly relevant one for this session.
So surround yourself with winners, technical experts, people who can actually help you achieve your goals and your strategy. And you'll find that deliver of those types of things will become far more intuitive.
It's also about unlocking potential through meaning and through empowerment. So make sure you're not trying to do everything yourself. The most effective leaders are those who can manage campaigns, manage marketing plans, manage strategy without actually doing an awful lot themselves because the experts in the teams they have around them will enable those things to happen.
Delegate, but not always. Get an insight into the team working, the way that your team actually reflects and behaves with each other and make sure that you are the oil that is greasing those wheels of teamwork and of interaction within your organisation.
Be open and honest with all communication and make sure that any decision-making is delivered against very clear objectives through which people actually are already engaged.
And make sure that you deliver effective time-management, both with yourself and also with your team.
Develop individuals by saying 'no' occasionally. Develop them by giving them very SMART objectives. The best style of marketing management is when people know what's expected of them and when they're given the control and committment to make things happen.
So it is all about, as we said right at the outset, communication and particularly trust to actually making this work.
[End of audio]
Neil Wilkins (Viper Marketing and Communications Group) explains how you can develop effective and engaging websites by following a few simple rules.
Neil Wilkins (Viper Marketing and Communications Group) explains how to effectively use video, social media and good planning practices to maximise the impact of digital communication.
Neil Wilkins (Viper Marketing and Communications Group) explains how to proactively us PR via digital media for crisis managagement and effective engagement with the media and customers.
Neil Wilkins (Viper Marketing and Communications Group) explains his 12-step process to ensure best return on investment in delivering marketing strategy and campaigns.